More than anything, commercial advertisement requires the right level of energy.

Working with groups of models, dancers, influencers, actors, and distinctive personalities means tapping in with who they are and the role they are required to play.

Crafting the right narrative and story with focusing on brand identity, (body) language, and concept.

The real work takes place in developing mood and movement and creative expressions in pre-production, exploring authentic ways for talent to engage with  each other and the product.

By working closely between talent, production and clients, I maximise productivity, fine tune on set, and execute with
a hands-on mentality to align, the product, visual aesthetic, and story.

Movement direction for stills and
TVC for Congstar

shot by Frederieke Wetsels
TVC directed by Adam Munnings


2023/2024/2025