Movement & Art Direction for Congstar’s multi-year 360° rebrand (2023–2025), spanning multiple campaigns in stills and TVC.

From pre-production to on set, I shaped the movement language of the rebrand by working closely with talent, production and creatives. This included art direction, directing group performance in video commercials and guiding individual embodiment in photo shoots to build a consistent physical presence across the campaigns.

shot by Frederieke Wetsels
TVC directed by Adam Munnings

2023/2024/2025